On the 8th of October, 2014, I suffered a mini stroke. One that they call a TIA, Transient Ischemic Attack. They say, the chief culprit is my years of smoking.
Yearly Archives: 2014
Stroke @ 40
Tagged with: Cholesterol Control, Health, Homocysteine, Lifestyle Diseases, Mini-Stroke, Stroke at 40, Stroke., TIA, Transient Ischemic Attack
Posted in Cardiac Care, Health, Lifestyle Diseases, Stroke
Posted in Cardiac Care, Health, Lifestyle Diseases, Stroke
Building Simplicity
We chose to name our company Simplicity to break away from the smoke screens created through over analysis. The premise here is passion. Most of marketing today is being run with numbers. A lot of numbers. With the advent of…
Tagged with: Building Simplicity, Company Philosophy, keep it simple, Simplicity Communications
Posted in Advertising, Company Philosophy, Marketing
Posted in Advertising, Company Philosophy, Marketing
The Other Side of Bold
When I started thinking of my next venture, I wanted to give it some of my color and call it Bold. But that was not to be. The name was not accepted by the Registrar of Companies. So all the…
Tagged with: Bold, Brand Personality, Great ideas, interesting ideas, Simplicity Communications, Whiskey Brand
Posted in Advertising, Branding, Design, Marketing, Positioning
Posted in Advertising, Branding, Design, Marketing, Positioning
The brief on Individuality
Expression of individuality in a whiskey.
Tagged with: Brand Personality, Great ideas, interesting ideas, keep it simple, Simplicity Communications, Whiskey Brand
Posted in Advertising, Branding, Design, Marketing, Unpublished work
Posted in Advertising, Branding, Design, Marketing, Unpublished work
Driving with copy.
These were created as a part of a pitch to Whistling Woods while at Assymetrique with art partner Shawn.
Tagged with: Brand Personality, Great ideas, Long Copy
Posted in Advertising, Branding, Design, Marketing, Unpublished work
Posted in Advertising, Branding, Design, Marketing, Unpublished work
Interesting Ideas
When faced with a brief which demanded an Iconic Whiskey brand to be launched in Madhya Pradesh, this is the idea i came up with The bottle itself becomes the brand. Whiskey being a very individualistic category, where people identify themselves…
Tagged with: Brand Personality, Great ideas, interesting ideas, keep it simple, Whiskey Brand
Posted in Advertising, Branding, Design, Marketing, Uncategorized, Unpublished work
Posted in Advertising, Branding, Design, Marketing, Uncategorized, Unpublished work
Keep it simple 