The days when our research team at Asymmetrique led by Dr. Sunitha Thampi would conduct a 3 month long study and come up with a 100 page report to be distilled into a 12 page creative brief which would contradict itself multiple times, we were assigned the task of creating multiple Whiskey brands. The Triple distilled brief was Individuality. I came up with a brilliant name “Maiyy”. A blend of the urdu name maiy and hindi of “I”.
A twist in the saga is to put a reflecting patch on the outer pack structure reflecting the person who holds it. Art sniper, the super brilliant, Shawnal Pillai.