The brief on Individuality

The days when our research team at Asymmetrique led by Dr. Sunitha Thampi would conduct a 3 month long study and come up with a 100 page report to be distilled into a 12 page creative brief which would contradict itself multiple times, we were assigned the task of creating multiple Whiskey brands. The Triple distilled brief was Individuality. I came up with a brilliant name “Maiyy”. A blend of the urdu name maiy and hindi of “I”.

A twist in the saga is to put a reflecting patch on the outer pack structure reflecting the person who holds it. Art sniper, the super brilliant, Shawnal Pillai.

Designs for maiyy


I am dedicated in my quest to understand the human mind and its ways.

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Posted in Advertising, Branding, Design, Marketing, Unpublished work

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