A friend came to me with a problem. This particular saree shop, Jariwala Shah Kanji Raaichand & Co., in a busy bazaar area of mumbai boasts of outstanding quality but is known only by designers and a few selecte customers. The Location, Masjid Bunder (best avoided on a busy day) happened to be the biggest disadvantage. Over the years, the footfalls have reduced drastically. Though the likes of Sabyasachi and others buy regularly from here, to most it remains unknown. I created these curious cards for them to be placed in Clubs and 5 Star properties. Creating a positioning line “secret sarees” we gave its biggest disadvantage a jet lift. There is another consumer behavior angle. Making the experience of choosing a saree challenging and private. Let me know what you think of it..
Whats my biggest weakness?