Building Simplicity

Simplicity Communications

That is how we do it

We chose to name our company Simplicity to break away from the smoke screens created through over analysis. The premise here is passion.

Most of marketing today is being run with numbers. A lot of numbers. With the advent of digital technologies, more numbers are coming back to us everyday. At the same time we hear that some of the most accomplished users of analytics have lost ground over the last few years. I think my friends whoever is interested in Chaos Theory would understand this best. Simplification is at the center of all wisdom. And we chose that as our guideline.

We have created certain tenets that would remain our guiding philosophy.

#InWithaSmile : A smile and eagerness can do wonders. We maintain that whatever be the business reasons, our reaction will be of willingness.
#DoGood : Age old values of the society hold good. Always, even under the most telling situations, do good. Our work and attitude should always be beneficial to others.

#ThinkWinWin : Our interest would always lie in the interest of our clients and channel partners. Any decision which hurts the others in the chain but makes us profits, would come back to bite us hard. Win-Win is a beautiful equilibrium.

#BeCurious : The more we gain experience, the less curious are we. We started settling into hard boiled opinions and lose exploration. We encourage curiosity. A child like curiosity which challenges everything and keeps the process of discovery on.

#BeCouragious : Implementation of path breaking ideas comes from courage. Courage to challenge opposition, and the courage to accept criticism.

#Innovate : To this generation of Google craved and Google served Junta, I would say, give your mind a chance. Had a Google been there before a Google, Google would not be born.

#RejoiceWork : When the work gives you goosebumps and not the result, the result will surely succeed.

The parameters of our success lie in this philosophy.


I am dedicated in my quest to understand the human mind and its ways.

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Posted in Advertising, Company Philosophy, Marketing

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