Blog Archives

Building Simplicity

We chose to name our company Simplicity to break away from the smoke screens created through over analysis. The premise here is passion. Most of marketing today is being run with numbers. A lot of numbers. With the advent of

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Posted in Advertising, Company Philosophy, Marketing

The Other Side of Bold

When I started thinking of my next venture, I wanted to give it some of my color and call it Bold. But that was not to be. The name was not accepted by the Registrar of Companies. So all the

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Posted in Advertising, Branding, Design, Marketing, Positioning

Whats my biggest weakness?

Turning it around!!

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Posted in Advertising, Curious Posters, Marketing, Positioning

The brief on Individuality

Expression of individuality in a whiskey.

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Posted in Advertising, Branding, Design, Marketing, Unpublished work

Driving with copy.

  These were created as a part of a pitch to Whistling Woods while at Assymetrique with art partner Shawn. 

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Posted in Advertising, Branding, Design, Marketing, Unpublished work

Interesting Ideas

When faced with a brief which demanded an Iconic Whiskey brand to be launched in  Madhya Pradesh, this is the idea i came up with The bottle itself becomes the brand. Whiskey being a very individualistic category, where people identify themselves

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Posted in Advertising, Branding, Design, Marketing, Uncategorized, Unpublished work