When faced with a brief which demanded an Iconic Whiskey brand to be launched in Madhya Pradesh, this is the idea i came up with
The bottle itself becomes the brand. Whiskey being a very individualistic category, where people identify themselves with the personality of the brands they drink, I was a great name and having a bottle in the shape of I a great concept. All communication for the brand would be with defining words and the bottle placed besides.
Done for AABL on behalf of Assymetrique, the idea waits to see light of day.