Blog Archives

The Other Side of Bold

When I started thinking of my next venture, I wanted to give it some of my color and call it Bold. But that was not to be. The name was not accepted by the Registrar of Companies. So all the

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Posted in Advertising, Branding, Design, Marketing, Positioning

The brief on Individuality

Expression of individuality in a whiskey.

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Posted in Advertising, Branding, Design, Marketing, Unpublished work

Interesting Ideas

When faced with a brief which demanded an Iconic Whiskey brand to be launched in  Madhya Pradesh, this is the idea i came up with The bottle itself becomes the brand. Whiskey being a very individualistic category, where people identify themselves

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Posted in Advertising, Branding, Design, Marketing, Uncategorized, Unpublished work