Monthly Archives: November 2014

Building Simplicity

We chose to name our company Simplicity to break away from the smoke screens created through over analysis. The premise here is passion. Most of marketing today is being run with numbers. A lot of numbers. With the advent of

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Posted in Advertising, Company Philosophy, Marketing

The Other Side of Bold

When I started thinking of my next venture, I wanted to give it some of my color and call it Bold. But that was not to be. The name was not accepted by the Registrar of Companies. So all the

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Posted in Advertising, Branding, Design, Marketing, Positioning