Blog Archives

The Other Side of Bold

Posted on November 27, 2014 by ajiitabh — Leave a comment

When I started thinking of my next venture, I wanted to give it some of my color and call it Bold. But that was not to be. The name was not accepted by the Registrar of Companies. So all the…

Tagged with: Bold, Brand Personality, Great ideas, interesting ideas, Simplicity Communications, Whiskey Brand
Posted in Advertising, Branding, Design, Marketing, Positioning

Whats my biggest weakness?

Posted on September 27, 2014 by ajiitabh — Leave a comment

Turning it around!!

Tagged with: Brand Personality, Great ideas, interesting ideas, keep it simple, Long Copy, Positioning, Saree Buying Behavior, Simplicity Communications
Posted in Advertising, Curious Posters, Marketing, Positioning

The brief on Individuality

Posted on September 16, 2014 by ajiitabh — Leave a comment

Expression of individuality in a whiskey.

Tagged with: Brand Personality, Great ideas, interesting ideas, keep it simple, Simplicity Communications, Whiskey Brand
Posted in Advertising, Branding, Design, Marketing, Unpublished work

Driving with copy.

Posted on August 19, 2014 by ajiitabh — Leave a comment

These were created as a part of a pitch to Whistling Woods while at Assymetrique with art partner Shawn.

Tagged with: Brand Personality, Great ideas, Long Copy
Posted in Advertising, Branding, Design, Marketing, Unpublished work

Interesting Ideas

Posted on August 18, 2014 by ajiitabh — Leave a comment

When faced with a brief which demanded an Iconic Whiskey brand to be launched in Madhya Pradesh, this is the idea i came up with The bottle itself becomes the brand. Whiskey being a very individualistic category, where people identify themselves…

Tagged with: Brand Personality, Great ideas, interesting ideas, keep it simple, Whiskey Brand
Posted in Advertising, Branding, Design, Marketing, Uncategorized, Unpublished work